When Yujin Morisawa (Senior Art Director @ Sony) designed the Playstation5 he was inspired by the player’s energy and emotion.

His idea was to connect the player and the mechanical engineering. The design of Playstation 5 is innovative, it is very different then the previous designs of Playstation consoles.
It was obvious for me that the page design needs to go along with the product. 
Therefore I decided to introduce the product as prestigious, exceptional and unique.

‍

‍